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COURSE 2: VALIDATE AND POSITION YOUR EXPERIENCE
15 Lessons-
StartUnpacking Your Provisional Direction: Problem, Customer, Skill
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StartDistinguishing Evidence from Personal Beliefs and Anecdotes
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StartEstablishing Clear Validation Criteria for Your Hypothesis
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StartStrategically Identifying and Recruiting Interview Participants
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StartCrafting Unbiased Questions for Insightful Conversations
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StartConducting Discovery Interviews with Professionalism and Empathy
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StartSynthesizing Interview Data: Patterns, Contradictions, and Insights
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StartApplying Validation Criteria: The Keep, Revise, or Reject Decision
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StartCrafting a Validated or Revised Direction Statement
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StartDeveloping an Evidence-Based Customer Profile Beyond Stereotypes
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StartArticulating the Problem and Desired Result in Customer Language
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StartIdentifying Restrictions and Ethical Considerations for Your Direction
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StartSynthesizing Validation Evidence into a Cohesive Narrative
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StartFormulating a Clear and Differentiated Positioning Hypothesis
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StartBuilding Your Validation Evidence File for Future Decisions
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